Nissan launches "All-New Serena e-POWER" Mid-Size MPV to enhance family travel and suit every lifestyle

Bangkok, Thailand (March 24, 2025) - Nissan Motor Thailand today launched the "All-New Nissan Serena e-POWER" powered by Nissan's exclusive e-POWER technology. It delivers a smooth driving experience with the responsiveness of a fully electric motor-driven vehicle without worrying about charging stations. With comprehensive features under the "Big. Easy. Fun." concept, it provides "Excitement in Every Drive. Convenience in Every Detail" for families and those traveling in groups. 

Booking begins today at the 46th Bangkok International Motor Show at IMPACT Muang Thong Thani and Nissan showrooms nationwide, priced at 1,690,000 Baht, with deliveries starting from June 2025.

Mr. Toshihiro Fujiki, President of Nissan Thailand and ASEAN stated, “For over 72 years, Nissan has been one of the key players in the Thai automotive industry. Our commitment to the market will continue, including the introduction of new products and innovations that enrich people’s lives. Following the successful launch of Nissan Serena in November 2024, Nissan today introduced the All-New Nissan Serena e-POWER version that boasts our unique e-POWER technology. Serena is the MPV built for family and group travel promising fun journeys and enhancing the modern lifestyle.”

“Nissan Serena e-POWER is our 2nd e-POWER model in Thailand after Kicks e-POWER, and this is just the beginning. We are excited to bring more e-POWER models to Thailand in the future,” Mr. Fujiki added.

The All-New Nissan Serena e-POWER, Japan’s No.1 midsized MPV, will serve the growing demand for MPVs in Thailand and the lifestyle of modern consumers who prioritize quality time with family or loved ones, while also seeking comfortable, functional, and practical vehicles. The launch of the All-New Nissan Serena e-POWER not only reflects Nissan's commitment to enriching people’s lives but also to perfectly meeting the changing lifestyle needs of modern families.

Sleek, Modern, and Elegant Exterior

The All-New Nissan Serena e-POWER comes with a stylish and modern new look, featuring a Next Generation V-Motion design front that reflects power and conveys a sense of forward movement. It features sporty front and rear bumpers with built-in skirts, full LED headlights and taillights, 16-inch two-tone alloy wheels, and roof and side spoilers that help reduce noise when driving at high speeds. The large windshield and windows provide an airy, spacious feeling, reducing motion sickness. The expansive front windshield and front door windows are 2-layer Acoustic Glass, effectively reducing noise from outside.

New, Modern, Luxurious and Comfortable Interior for Every Journey

The interior of the All-New Nissan Serena e-POWER is modern and aligned with digital-age lifestyles, featuring a high-resolution 12.3-inch TFT screen with 3D animations. Users can customize the display as desired. The dashboard equipment and buttons layout are designed for convenience, easy reach, and enhanced safety. Additionally, the touchscreen Display Audio with NissanConnect supports wireless Apple CarPlay and Android Auto, and includes a Camera button for the Intelligent Around View Monitoring (IAVM) system, helping drivers see their surroundings more clearly, enhancing safety.

The black leather seats in all three rows use a Zero Gravity structure for comfort even on long journeys. The second-row captain seats can be adjusted independently, with a multi-purpose table, while the third-row seats can be reclined and folded. The interior is also equipped with numerous convenience features such as a large storage compartment with under-floor storage, 17 cup holders, USB-C charging ports in every row, as well as a Type-A port in the front seats, and wireless charging support. It also features a three-zone automatic air conditioning system with a Plasmacluster air purification system that helps reduce PM2.5 dust particles inside the cabin.

Elevating Electric Vehicle Driving Experience with e-POWER Technology: Powerful, Fun, and Efficient

Nissan's e-POWER technology consists of a high-performance electric motor drive unit and a new internal combustion engine dedicated to e-POWER technology. The electric motor drive unit delivers up to 163 horsepower and 315 Nm of torque with a 1.77 kWh lithium-ion battery, enabling quick acceleration and confident overtaking without waiting for engine revs, just like a 100% electric vehicle. The internal combustion engine, which generates electricity, is the new HR14DDe 1.4L 3-cylinder direct injection engine that supports E10 fuel. The Mirror Bore Coating technology helps reduce friction and vibration noise, resulting in a smoother and quieter engine operation, providing a comfortable journey with less external noise and a quieter cabin than traditional combustion vehicles.

The All-New Nissan Serena e-POWER also features the e-Pedal Step system, offering convenient acceleration and deceleration with a single pedal, making city driving or navigating through traffic congestion as convenient as possible. At the same time, driving with e-Pedal Step can help increase energy regeneration by efficiently recharging the battery. The driver can select to activate this feature if needed.

One of the new features enhancing the driving experience of the All-New Nissan Serena e-POWER, making it more convenient and user-friendly, is the push-button gear selector, allowing drivers to change gears at the press of a button instead of shifting a gear lever and comes in a simple, clean design that is easy to use and features luminous lighting for clear visibility even in the dark. The N Hold Mode makes it easy to push the car when parked, providing convenience when parallel parking, plus an electric parking brake with Auto Brake Hold, further enhancing convenience.

The All-New Nissan Serena e-POWER has three main driving modes: Standard mode providing both power and efficiency, Sport mode emphasizing responsiveness for a fun sporty drive, and Eco Mode focusing on energy saving for smooth driving, with a B function that increases resistance or braking assistance and boosts energy regeneration, as well as EV mode allowing the vehicle to operate solely on electric power until the battery is low, keeping the engine off for a quieter and more efficient driving experience.

BIG. EASY. FUN. Serena’s Unique Concept

The All-New Nissan Serena e-POWER maintains the distinctive Big. Easy. Fun. concept, ‘BIG’ with the most spacious cabin in its class and large windows all around for excellent visibility, providing an airy, spacious feeling that helps reduce motion sickness. ‘EASY’ with the hands-free automatic sliding doors on both sides and a unique Dual Back Door, the only one in the MPV market that can be opened both fully and halfway. And ‘FUN’  by offering versatility in adjusting the seats in 13 different configurations, including luggage mode, legroom expansion mode, where the second and third row seats fold flat to create a living room-like space, to meet all family needs.

Comprehensive Safety Technology for Confidence in Every Journey

The All-New Nissan Serena e-POWER features 360° Nissan Safety Shield technology and comprehensive accident prevention and protection systems. The advanced safety features include intelligent warnings and preventive actions, such as the Intelligent Forward Collision Warning (IFCW) that can detect up to two vehicles ahead, the popular Intelligent Rear View Mirror (IRVM), Emergency Stop Signal (ESS), Intelligent Cruise Control (ICC), Intelligent Blind Spot Intervention (IBSI), Lane Departure Warning (LDW), and Intelligent Lane Intervention (ILI). The safety suite also comprises passive safety features for full protection when an accident is unavoidable, including 6 SRS airbags at front, side, and curtain, as well as other features for enhanced driver convenience like Walk-Away Door Lock system with Approach Unlock.

The All-New Nissan Serena e-POWER comes in one grade, Highway Star, and is available in six colors*: Turquoise Blue with black roof, Prism White with black roof, Prism White, Diamond Black, Gun Metallic, and Brilliant Silver. In addition, Nissan also provides peace of mind with a 5-year or 150,000-kilometer vehicle warranty**, a 5-year or 150,000-kilometer e-POWER drive system warranty**, and a 10-year unlimited mileage warranty*** for the high-power battery in the e-POWER system.

Highlight Vehicles and Special Promotions

In addition to launching the All-New Nissan Serena e-POWER, Nissan displays its high-quality, award-winning vehicles, including the Nissan Serena "Excitement in Every Drive. Convenience in Every Detail" which won Car of The Year-Best Mid-size MPV category; the Nissan Kicks e-POWER “The One And Only That’s Powerful and Fuel Efficient” which won Car of The Year-Best Hybrid SUV under 1,300cc; the Nissan Navara "Ton Prompt Lui" which won Car of The Year - Best high-lift Pickup under 2,500cc; the Nissan Almera “All You Need At Speed You Want” and the Nissan Terra "More Than You Ever Need In A PPV" family SUV.

Special promotions are available from March 1 - April 30, 2025, making it easier for customers to own high-quality vehicles with the SAY YES! campaign that offers various options for each model to meet individual customer needs, from 0% interest to 96-month payment terms, and free first-class insurance.

Those interested can visit the Nissan booth at the 46th Bangkok International Motor Show from March 26 - April 6, 2025, at IMPACT Muang Thong Thani and Nissan showrooms nationwide.

* Additional charge for exterior body colors: Turquoise Blue with black roof and Prism White with black roof 20,000- Baht, Prism White 12,000- Baht,
** whichever comes first
*** Terms and conditions apply

For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, X and LinkedIn and see all our latest videos on YouTube.

For more information, please contact:
Nissan Motor (Thailand) Co., Ltd. – Communications Department
Tel +66 (0) 2339 3400 Ext. 4113-4114 / Fax +66 (0) 2253 1022 www.nissan.co.th

Fleishman Hillard Thailand
Email: yaninee.kasitaranon@fleishman.com
Tel +66 (0) 85 953 3330
Wassana Phoka
Email: wassana.phoka@fleishman.com
Tel +66 (0) 86 161 9910