New Nissan Serena launch set to excite Motor Expo 2024

• Nissan Kicks e-POWER, Almera, Navara and Terra showcase
  
• Irresistible promotions available at Nissan’s booth
• “Nissan e-POWER Challenge 2024” to unveil finalists joining the creative workshop

BANGKOK, THAILAND (18 November 2024) – Nissan Thailand will use the Thailand International Motor Expo 2024 as the launch venue for the highly-anticipated Multi-Purpose Vehicles (MPV), the New Nissan Serena.

The Nissan Serena is one of Nissan’s most recognized models. First launched in Japan in 1991, the minivan quickly gained popularity and was later exported to markets across Asia and Europe, with production expanding to several regions. Staying true to its original concept of being "Big, Easy, Fun," the Serena is renowned for its spacious passenger cabin, comfort, easy entry and exit, versatile seating options, and multi-purpose design. These features make it an ideal choice for group travel, whether for business or family trips.

Toshihiro Fujiki, President of Nissan Motor Thailand and ASEAN, said, “For 71 years in Thailand, our spirit of ‘dare to do what others don’t’ has remained strong. We are committed to continuing to enrich people’s lives and creating a world where everyone can experience the joy of mobility. We recognize that Thais deeply value togetherness and cherish time spent with family and friends. That’s why we believe a versatile vehicle offering both space and flexibility is the ideal companion for shared journeys. The Nissan Serena is designed to enrich our customers’ lives by making those moments together even more enjoyable.”

Joining the New Nissan Serena at the event will be core Nissan vehicles, including the fun-to-drive Kicks e-POWER, the durable and reliable Navara, the sporty compact sedan Almera, and the premium PPV Terra.

To excite customers even more and make them happy saying YES! NISSAN, Nissan will offer a special promotion to help customers make decision easier with various offers, each tailor-made for different model. Under the “SAY YES!” campaign, the package ranges from 0% interest rate, to long installment period of up to 96 months. 

Nissan product lineup

Nissan Kicks e-POWER continues to offer its unique benefits of a 100% electric motor driving experience without requiring changes to driving behavior or concerns about external charging, thanks to the Nissan’s unique award-winning e-POWER technology. Driving is easier, smoother and safer with the e-Pedal Step together with Intelligent Rear View Mirror (IRVM), one of the most-loved safety features in Nissan’s 360° Safety Shield safety technologies. Nissan Kicks e-POWER is also available in the sporty premium Autech version and the bold black Star Edition.

Nissan Navara features a more premium and sportier new interior design. At its core, the Navara continues to embody the "Ton-Promp-Lui" DNA of durability and reliability—values that remain its defining characteristics. The center instrument panel is equipped with a 9-inch touch screen display. Soft-touch materials elevate both comfort and aesthetics, while Quole Modure seats are engineered to resist heat buildup, ensuring optimal comfort even on long journeys.

Nissan Almera compact sedan offers “all you need at the speed you want”, delivering impressive and responsive driving experience. The intuitive NissanConnect Services application allows the owner to remotely control and communicate with their car via smartphones. The new Walk-Away Lock feature enhances both convenience and security, automatically locking the doors when the driver walks away and unlocking them upon approach. Additionally, the SOS function provides peace of mind by automatically placing an emergency call to the support center via the infotainment system in the event of an accident.

Nissan Terra offers “more than you ever need in a PPV”, making every journey unforgettable. This premium family SUV combines exceptional drivability with superior entertainment, featuring a best-in-class Bose Premium Audio surround sound system with eight specially designed speakers and amplifiers. Rear passengers are treated to an enhanced experience with an 11-inch screen, offering HDMI or Smart TV stick connectivity for endless entertainment on the go.

“Nissan e-POWER Challenge 2024”

On 5 December 2024, Nissan will host a press conference to introduce the finalist teams competing in the Nissan e-POWER Challenge 2024. This competition, which focuses on content creation and marketing strategies, is part of Nissan's ongoing commitment to youth development, with an emphasis on marketing and communication. This year’s challenge is held under the theme "One and Only", which highlights Nissan's proprietary e-POWER technology.

Earlier, Nissan invited college and university students with a talent for digital content production to participate in the competition. Teams were tasked with creating an educational video about e-POWER technology and sharing it on their own digital platforms. The team from each region that garnered the highest number of views, plus one team selected by popular vote, advanced to the final round.

At the press conference, the six finalist teams will be awarded their first-round prize—20,000 baht in scholarship funds per team—and will receive their next challenge for the final round. The finalists, along with visitors to the Nissan booth, will also have the opportunity to hear inspiring insights from leading digital content creators and marketing professionals.

In the final stage of the competition, the finalists will compete for prizes with a total value  of over 100,000 baht and an all-expenses-paid trip to Japan. The final results will be announced in early 2025.

For more information, please visit Nissan booth and highllights at the Thailand International Motor Expo 2024 from 29 November – 10 December 2024.

For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com, You can also follow us on Facebook, Instagram, X and LinkedIn and see all our latest videos on YouTube.

For more information, please contact:
Nissan Motor (Thailand) Co., Ltd. – Communications Department
Tel +66 (0) 2339 3400 Ext. 4113-4114 / Fax +66 (0) 2253 1022 www.nissan.co.th

Fleishman Hillard Thailand
Email: yaninee.kasitaranon@fleishman.com
Tel +66 (0) 85 953 3330